The Apple Watch Pride Edition Sport Band, the company’s newest product, is available now.

This year’s Pride Edition Sport Band gave the Apple Watch its yearly rainbow update. For the seventh consecutive year, Apple is honoring the LGBTQ+ community during Pride Month by releasing a limited-edition watch band and digital wallpapers that cost $49 each. With colorful stripes that differ in size and shape, the 2025 version gives the traditional rainbow design an Art Deco touch, ensuring that no two bands are precisely the same. Since each band is hand-assembled using a compression-molded technology, Apple claims that this is an intended gesture to individuality and self-expression.

Along with the band, the business also made available for free a new “Pride Harmony” watch face and coordinating iPhone and iPad wallpapers. While the wallpapers use dynamic colors that change as you move, lock, or unlock your device, the Watch’s design has dramatic rainbow lines that animate into huge hour digits when you lift your wrist.

In 2016, Apple started issuing Pride bands, initially exclusively to its employees and later to the general market in 2017. Additionally, the business keeps funding groups that assist LGBTQ+ communities around the world.

The Pride Edition Sport Band will be available in physical Apple Store locations next week and is currently available for $49 on Apple’s website and in the Apple Store app. It is available in S/M and M/L lengths in sizes 40, 42, and 46 mm. Future software upgrades for WatchOS 11.5, iOS 18.5, and iPadOS 18.5 will include the new watch face and wallpapers.