FIFA Launches Blockchain on Avalanche Subnets to Power NFTs, Games, and Fan Experiences

FIFA has officially launched its blockchain infrastructure using Avalanche Subnets, marking a major step into the world of Web3. This move will support a range of digital experiences, including NFTs, blockchain-based games, and tokenized fan engagement platforms.

By leveraging Avalanche Subnets, FIFA gains greater control over its digital ecosystem, enhanced scalability for large global audiences, and more seamless wallet integration for users. The new infrastructure is designed to handle high volumes of traffic and transactions while maintaining speed and efficiency—essential for large-scale events like the FIFA World Cup.

This initiative reflects FIFA’s growing investment in digital innovation, aiming to bring fans closer to the game through unique, immersive, and interactive experiences.

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