Amid a fresh ATH, Metaplanet purchases 797 bitcoins.

The purchase of an extra 797 BTC was disclosed by Metaplanet, also known as Japan’s MicroStrategy, after Bitcoin reached a new all-time high of $121,209.

According to CoinGape, the Tokyo-based investment firm said that it paid $93.6 million for the most recent tranche, purchasing Bitcoin at an average price of $117,451 per BTC.

This action has increased Metaplanet’s total holdings to 16,352 BTC, which at the time of writing is valued at almost $1.64 billion. According to Simon Gerovich, CEO of the company, 3,002 BTC were added in the last week alone, bringing the total amount of BTC accumulated in the last month to 7,464 BTC. This indicates aggressive accumulation in response to growing institutional demand.

435.9% YTD yield underscores Bitcoin strategy

Metaplanet’s impressive year-to-date 2025 Bitcoin yield of 435.9% further supports its digital asset-focused treasury strategy. With Bitcoin continuing to rise above $121K, the company’s average cost base of $100,191 per BTC suggests large unrealized gains. With $2.7 billion in inflows into spot Bitcoin ETFs in the last week, the rise coincides with growing institutional interest.

On July 13, Michael Saylor of MicroStrategy also proposed additional Bitcoin purchases, indicating that the corporate Bitcoin race is still fierce. This sentiment is echoed by Metaplanet’s aggressive accumulation, which places the company among the top corporate Bitcoin holders worldwide.

Stock outlook: undervalued and poised for upside

Despite the positive news, Metaplanet’s shares held steady at 1,596 JPY in early Monday trading on the Japanese stock exchange. Nonetheless, benchmark experts continue to be enthusiastic, with a price objective of more than 2,400 JPY, indicating a 50% increase. In relation to its Bitcoin reserves, the company’s modified Net Asset Value (mNAV) has now shrunk to 3.78, indicating significant value. In the upcoming weeks, Metaplanet’s strategic BTC positioning may act as a powerful catalyst for upward stock revaluation due to Bitcoin’s ongoing rise and institutional momentum.

We just reported that Bitcoin (BTC) increased its monthly gain to 13% after continuing its July rise to hit a new all-time high of $121,300.

 

 

 

 

 

 

 

 

 

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