Alcatel Re-Enters Indian Smartphone Market with Ambitious Plans and V3 Series Launch
New Delhi, May 27 (PTI):
French technology brand Alcatel has marked its return to the Indian smartphone market after a seven-year hiatus, unveiling ambitious plans to secure a spot among the top three smartphone brands in the country within the next three years.
On Tuesday, Alcatel launched its new V3 series of smartphones in India through Nxtcell India, which holds exclusive brand rights for Alcatel in India and select international markets.
“India is a massive and diverse market. Our long-term vision is to be among the top three players in terms of market share within the next three years,” said Atul Vivek, Chief Business Officer at Nxtcell India.
Local Manufacturing and Investment
To strengthen its presence and align with the government’s ‘Make in India’ initiative, Nxtcell India has partnered with Padget Electronics, a subsidiary of Dixon Technologies, to locally manufacture Alcatel-branded devices. The company has committed an initial investment of USD 30 million (approximately ₹260 crore) to re-establish Alcatel in India’s competitive mobile phone landscape.
The initial manufacturing capacity is set at around 2 million units per year, focused primarily on the Indian market. However, Nxtcell plans to expand distribution to neighboring regions including Nepal, Sri Lanka, and the MENA (Middle East and North Africa) region.
Depending on market response, the company also plans to set up its own manufacturing facilities in India in the near future.
“Nxtcell India will soon begin in-house manufacturing, reinforcing our commitment to local innovation and supporting India’s manufacturing goals,” Vivek added.
Launch of the Alcatel V3 Series
The newly launched Alcatel V3 lineup includes the V3 Ultra, V3 Pro, and V3 Classic models. These smartphones fall in the mid-range price segment and come equipped with Alcatel’s patented NXTPAPER display technology and stylus integration, designed to enhance user experience.
The V3 series will be available for purchase starting June 2, 2025, exclusively on Flipkart.
Broader Tech Ecosystem Plans
Alcatel’s ambitions extend beyond smartphones. “We aim to build an integrated consumer tech ecosystem in India that spans multiple product categories,” Vivek said, hinting at future offerings in wearables, tablets, and other connected devices.