Consensys Acquires Web3Auth to Simplify MetaMask

Consensys Acquires Web3Auth to Simplify MetaMask Onboarding and Wallet Recovery

Consensys, the company providing Ethereum infrastructure and known for the widely used MetaMask wallet, announced its acquisition of Web3Auth, a wallet infrastructure provider. This strategic move is intended to enhance usability and developer accessibility across Consensys’s platforms. Financial terms of the deal were not disclosed.

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MetaMask Acquisition Targets Seed Phrase Challenges, Enhances User Experience with Web3Auth Integration

MetaMask is taking a major step toward improving the usability and security of self-custodial crypto wallets with a strategic acquisition aimed at overhauling its onboarding process. The move addresses one of the most persistent user pain points in Web3: managing and safeguarding seed phrases.

According to data from MetaMask developer Consensys, 35% of users never back up their seed phrases, leaving them vulnerable to irreversible fund loss. This challenge has long been a barrier to mainstream adoption of self-custody wallets.

To solve this, MetaMask is integrating technology from Web3Auth, a platform already used in over 8,200 decentralized applications, known for its user-friendly login and recovery tools that mimic traditional Web2 experiences. This integration will allow users to access their MetaMask wallets without being entirely dependent on seed phrases.

Instead, the onboarding and recovery process will feel more familiar to everyday users — with features like social logins and secure key recovery — aligning with the growing trend of account abstraction. This concept envisions crypto wallets evolving to match the simplicity, security, and safety nets of conventional financial apps, without compromising on decentralization.

By reducing friction and offering a more intuitive user experience, MetaMask hopes to bring more users into the self-custody ecosystem, while minimizing the risks that have historically plagued new adopter

MetaMask Integration with Web3Auth Aims to Redefine Web3 Wallet Experience for Users and Developers

The integration of Web3Auth into MetaMask marks a major enhancement to the wallet’s functionality and aligns with a broader vision for the future of Web3: seamless, secure, and user-friendly digital experiences.

“This move reflects our belief that the best Web3 wallets will effortlessly incorporate infrastructure that enables a wide range of powerful features,” said Joseph Lubin, CEO of Consensys and co-founder of Ethereum. “From frictionless onboarding and customizable user interfaces to ecosystem-wide connectivity and adaptable security layers, this integration brings us closer to a decentralized future that prioritizes both usability and safety.”

Empowering Developers with Embedded Web3

The acquisition doesn’t just benefit end users—it’s also a strategic move to support the developer community building within the MetaMask ecosystem. By integrating Web3Auth’s embedded SDKs, Consensys aims to streamline blockchain implementation in consumer apps, making it easier for developers to deliver secure and intuitive Web3 experiences.

“The future of Web3 will be shaped by embedded wallets that make blockchain interactions nearly invisible, surfacing only when truly needed,” said Dan Finlay, co-founder of MetaMask. “We believe this collaboration will help us achieve the best of both worlds: a decentralized web that stays out of the way until users are ready to harness its full potential.”

With this integration, MetaMask is positioning itself as not only a leading self-custodial wallet but also a core infrastructure layer for Web3 adoption—bridging the gap between user-centric design and the powerful capabilities of decentralized technology.

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