Franck Muller Launches Solana-Linked Luxury Watch Collection Amid Rising Crypto Security Concerns

Swiss luxury watchmaker Franck Muller has unveiled a bold step into the Web3 space with the release of a limited-edition collection of Solana-inspired watches. This exclusive drop includes just 1,111 timepieces, each priced at 20,000 Swiss francs (approximately $24,300). What sets this collection apart is its integrated QR code, uniquely linking each watch to the owner’s Solana wallet address, effectively bringing digital identity to your wrist.

Billed as a “phygital” (physical + digital) symbol of status and ownership in the crypto era, these watches aim to appeal to crypto enthusiasts and collectors who want to showcase their presence in the blockchain space—both online and in real life.

However, the launch comes amid increasing concerns around personal safety and privacy in the cryptocurrency world. The rising trend of flaunting crypto-related wealth has unfortunately made many high-profile individuals targets of physical attacks and abductions.

Just this year alone, several alarming incidents have occurred:Solana-Linked Luxury Watch

• The daughter and grandson of Pierre Noizat, CEO of crypto platform Paymium, were involved in a broad-daylight kidnapping attempt, which was even captured on video and circulated online.

• In another case, a crypto millionaire’s father was abducted, and although rescued by police, the attackers severed his finger during the ordeal.

• David Balland, co-founder of hardware wallet maker Ledger, and his wife were kidnapped from their home. Authorities were eventually able to rescue them and recover the ransom paid to the attackers.

As these high-profile cases make headlines, the launch of a luxury watch directly tied to a crypto wallet may raise questions about the wisdom of publicly displaying one’s crypto assets—even as a fashion statement.

While Franck Muller’s collection is undoubtedly a symbol of innovation and status in the Web3 era, potential buyers may want to consider the growing risks of blending physical luxury with digital wealth in such a visible way.

Disclaimer and Risk Warning
coinweck does not endorse or is responsible for any content, accuracy, quality, advertising, products, or other materials on this page. The image used in this article is for informational purposes only and is provided to us by a third party.  coinweck should not be held responsible for image copyright issues. Contact us if you have any issues or concerns. Readers should do their research before taking any actions related to the company.