Sam Altman Introduces the US to the Iris-Scanning Company World
World, Sam Altman’s digital identity project, officially launched in the United States. The launch of this project, which uses eyeball scanning technology and a digital token, coincides with the U.S. government’s shift toward cryptocurrencies, according to an article published late Wednesday (April 30) by the Financial Times (FT).
Due in part to the Biden administration’s crackdown on the cryptocurrency industry, World first introduced its product outside of the United States. The goal of President Donald Trump’s campaign since then has been to establish the United States as the “crypto capital of the planet.”
“I’m a very proud American, I think America should lead innovation, not fight it off,” Altman, who is also the CEO of OpenAI, told the crowd at an event in San Francisco on Wednesday when he announced the U.S. debut, according to the Financial Times.
“A way to make sure humans remained central and special in a world where the internet had a lot of AI-driven content,” Altman continued, referring to the company’s technology.
“We concentrated on making the product work globally before going to the United States for very solid reasons. Adrian Ludwig, chief architect of Tools for Humanity, the company that created World, stated that some of these have to do with changes in regulations.
The company’s founders argue that as artificial intelligence (AI) advances, a reliable method of differentiating between humans and computers is essential.
Users can access the group’s Worldcoin token by using eyeball-scanning “orbs” that create unique IDs. In the upcoming year, the company intends to create up to 10,000 orbs for the US market, according to the FT.
Additionally, according to Altman and CEO Alex Blania, the company is working on a super app that, if it develops its own super app plans, may eventually compete with X.
A few weeks later, it was reported that World was negotiating with Visa to integrate on-chain card functionality into the group’s cryptocurrency wallet for self-custody.
Privacy concerns have also led to regulatory investigation of the corporation in several nations. Last year, Spain stopped World, citing worries that the corporation was gathering personal information from children. Additionally, France, Portugal, Hong Kong, and Kenya have banned, fined, or investigated the world.
Despite these concerns, a significant portion of American consumers have adopted biometric authentication techniques, with over half of online shoppers using biometric authentication to confirm purchases, according to research by PYMNTS Intelligence.
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