The Blockchain Group Raises €63.3 Million to Expand Bitcoin Treasury Strategy

The Blockchain Group, a publicly listed company on Euronext, has announced a significant step forward in its Bitcoin-focused strategy. Through a €63.3 million convertible bond issuance, the company plans to acquire approximately 590 BTC, increasing its total Bitcoin holdings to around 1,437 BTC.

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This initiative is part of a broader strategic vision known as the “Bitcoin Treasury Company” model — a framework in which the company accumulates and holds Bitcoin as a core, long-term asset.

Strategic Move: Bitcoin as a Treasury Asset

While many companies hold Bitcoin as a small part of their balance sheet, The Blockchain Group is going further. It is positioning Bitcoin at the center of its financial strategy, viewing it not just as a reserve, but as a strategic store of value that can appreciate over time.

By leveraging funding mechanisms such as convertible bonds, the company can raise capital without immediately diluting shareholder value, while converting this capital into Bitcoin holdings.

Key Highlights

Funding Source: €63.3 million raised through convertible bonds.
Bitcoin Acquisition Target: ~590 BTC.
Total Bitcoin Holdings (Post-Investment): Approximately 1,437 BTC.
Strategy: Long-term accumulation of Bitcoin as a treasury asset.
Listing: The Blockchain Group is listed on Euronext and specializes in blockchain technology solutions.

Tracking Treasury Performance

According to reports from MarketScreener and Binance, the company uses specialized performance metrics to evaluate its Bitcoin holdings:

BTC Yield – The performance or return generated from holding Bitcoin.
BTC Gain – The increase in the number of Bitcoin held or value thereof.
BTC € Gain – The fiat (euro) value gained from Bitcoin appreciation.

These metrics offer a transparent and data-driven approach to measuring the financial impact of the Bitcoin treasury strategy.

A Bold Bet on Bitcoin’s Future

The Blockchain Group’s aggressive Bitcoin acquisition underscores growing institutional interest in treating Bitcoin as a core corporate asset. By adopting the “Bitcoin Treasury Company” model, the company aligns itself with the belief that Bitcoin is not just a speculative asset, but a powerful hedge against inflation and monetary debasement.

Conclusion

The Blockchain Group is not merely experimenting with crypto — it is building its corporate strategy around it. With €63.3 million freshly raised to expand its Bitcoin treasury, the company is making a clear and confident bet on the future of decentralized finance. If Bitcoin continues its trajectory of long-term appreciation, this strategy could significantly enhance the company’s balance sheet and shareholder value.

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