THROWBACK: In 2019, Mark Cuban Said Bananas Were More Useful Than Bitcoin. Now, He Calls BTC a Better Version of Gold

Back in 2019, billionaire entrepreneur and Dallas Mavericks owner Mark Cuban made headlines when he dismissed Bitcoin’s utility. In an interview, Cuban argued that a simple banana had more practical value than BTC, since “at least you can eat a banana.” At the time, he was skeptical of crypto’s staying power, questioning its use case beyond speculation.

Fast forward to today, and Cuban’s stance on Bitcoin has shifted dramatically. While still cautious about much of the broader crypto market, he has acknowledged Bitcoin’s unique position as a store of value. Cuban now describes Bitcoin as a “better version of gold” — a digital alternative that improves on the yellow metal’s scarcity, portability, and transparency.

The evolution of Cuban’s perspective mirrors a broader trend among institutional investors and public figures. What was once dismissed as internet money is increasingly being recognized as a hedge against inflation, a non-sovereign store of value, and a key pillar of the digital asset economy.

Cuban’s journey from bananas to Bitcoin underscores how narratives around crypto continue to evolve. For early skeptics, the ongoing adoption cycle is forcing a reevaluation: Bitcoin may not be perfect, but its role as “digital gold” is becoming harder to ignore.

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