According to Joseph Lubin, Ethereum is the best asset for businesses.
Storing corporate reserves in Ether is more advantageous than in Bitcoin, according to Joseph Lubin, co-founder of Ethereum and CEO of ConsenSys.
According to Joseph Lubin, Ethereum—the second-largest cryptocurrency by market capitalization—offers greater potential returns and a broader range of investment opportunities compared to its peers.
Lubin described Ethereum as a digital asset that rivals gold in reliability, adding that it is even more “solid” thanks to its practical utility and the organic demand for transactions on its network.
The ConsenSys founder also mentioned his conversation with Michael Saylor, known for his Bitcoin-focused reserve strategy. “I had dinner with him in December and listened to his arguments,” Lubin recalled. “His main goal was to identify the best treasury capital assets for his company.”
Lubin recently became the head of SharpLink Gaming’s treasury division, a Nasdaq-listed firm that has shifted its focus toward Ethereum. Since implementing this new strategy in August, the company has acquired assets worth over $2 billion.
He explained that the decision to prioritize Ethereum was unanimous among his colleagues, who viewed it as the most effective treasury asset because it has the potential to “generate income.”
Lubin also expressed strong confidence in Ethereum’s future, predicting that by 2025, the network will reach its “broadband moment.” He expects significant scalability improvements that will drive demand for affordable and accessible block space.
Additionally, in September, Lubin revealed that MetaMask—the leading Web3 wallet under ConsenSys—is preparing to launch its own native token in the near future.
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